With more than 1 billion email users worldwide, businesses are realizing email marketing is no longer something they can go without. Instead of spending their time filling a consumer’s physical mailbox, businesses now target inboxes instead. Recent research shows that businesses are dedicating more money to email marketing than any other marketing strategy. From company newsletters to loyalty coupons, businesses are using email marketing in a variety of new ways to connect with their customers. For those just getting started with email marketing, there are a number of services that can provide the necessary software and tools to create and manage campaigns directly from your computer.
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