9 Emails to Help You Make the Sale | businessnewsdaily.com

July 30, 2021July 29, 2021 ~ knjohn ~ Leave a comment

These nine transactional emails will help you boost your sales, communicate important information to your customers, and improve the customer experience overall.

Transactional emails serve to boost sales and customer satisfaction by keeping your customers informed and engaged.

Transactional emails are useful for cart abandonment, welcoming new subscribers, resetting lost passwords, and more.

In addition to confirming different steps in the customer journey, transactional emails are an opportunity to further inform your customers about your brand and encourage future purchases.

This article is for e-commerce business owners who want to improve their email communication with customers or streamline their email marketing program.

As you plan your digital marketing strategy, transactional emails will play an important role. Transaction emails can help you communicate important information to your customers and improve your sales over time. Let’s look at what transactional emails are, as well as some examples of how you can use them in your own business.

When You Can’t Control Anything Else, Work On Your Customer Service And Watch Your Bottom Line Grow | Forbes

March 13, 2020March 12, 2020 ~ knjohn ~ Leave a comment

So many forces are outside of a business’s control. (This is true in every era, not just now, when things feel particularly out of control.) Yet there is an ingredient of business success that’s within your control to improve, interaction by interaction and inch by inch.

That ingredient is the quality of your engagement with customers: your customer service, customer experience, the quality of your relationship with your customers and of their relationship to your brand and organization.

How POS Systems Help Improve Customer Experience | The Startup Magazine

May 1, 2019April 28, 2019 ~ knjohn ~ Leave a comment

If you own a retail business, customer experience needs to be one of your primary concerns. With more and more consumers turning to the Internet for many of their shopping needs, creating a positive experience is one of the most important things you can do to keep customers coming to your location instead of shopping online. While often thought of as solutions for accepting payments, POS systems are powerful tools that can help with nearly every aspect of your business – including improving customer experience. From streamlining the checkout process to providing an opportunity for shoppers to share their experiences, there are several ways that POS systems can help improve customer experience.

Follow These Steps to Improve the Customer Experience | AllBusiness.com

August 3, 2012August 3, 2012 ~ lmehit ~ Leave a comment

Improving the customer experience doesn’t have to be complicated. It can be broken down into a three steps that allow you to examine how different parts of your business contribute to the overall encounter. Improved customer experiences usually result in increased customer retention and more referrals.

All you need to do is look at your business and its processes from the customer’s perspective, to see your company as the customer sees it. There are three steps: before, during, and after the customer interaction.

Before the Sale

“Before” includes how customers become aware of your business and the influences that drive them to walk up to your door. Marketing and word-of-mouth advertising is a big part of this step. In today’s world, advertising includes everything from traditional mainstream media to social media platforms such as Facebook, blogs, and Twitter. For retailers, store signage and point-of-sale advertising is still important.