Transactional emails serve to boost sales and customer satisfaction by keeping your customers informed and engaged.
Transactional emails are useful for cart abandonment, welcoming new subscribers, resetting lost passwords, and more.
In addition to confirming different steps in the customer journey, transactional emails are an opportunity to further inform your customers about your brand and encourage future purchases.
This article is for e-commerce business owners who want to improve their email communication with customers or streamline their email marketing program.
As you plan your digital marketing strategy, transactional emails will play an important role. Transaction emails can help you communicate important information to your customers and improve your sales over time. Let’s look at what transactional emails are, as well as some examples of how you can use them in your own business.