Tag: Art

Art Fight! The Pinkest Pink Versus the Blackest Black | WIRED

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HOW MUCH MORE black could Vantablack be? The answer is none. None more black.

This stuff is the blackest black. It is so black that it makes reality look Photoshopped. Perception of depth and dimensionality disappears into a scotoma of darkness. You look at Vantablack, but nothing looks back at you.

That’s not why Vantablack caused an uproar last year. It was supposed to be a specialty product for aerospace and optics. But then engineers at the English company Surrey NanoSystems, the place that invented Vantablack, figured out a cheaper, spray-on version.

Suddenly it wasn’t just for techies anymore. Now, theoretically, it could be for anyone. Even artists. Before 2016, Vantablack was a technology. After that, it was a color. And people take colors very personally.

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Millennials Are Discovering Art by Ditching Museums for Instagram and Pinterest | Adweek

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It was bound to happen sooner or later. For the first time, social media has nudged museums aside as the primary venue by which American consumers discover works of art.

According to a survey released this week by online auction site Invaluable, nearly 23 percent of Americans find artwork that appeals to them on social media channels such as Instagram or Pinterest. By contrast, 20 percent discover artwork by going to museums and nearly 16 percent by visiting brick-and-mortar galleries.

The findings are significant not just because Americans drop an estimated $150 billion on arts and entertainment each year, but because it suggests that millennial buyers seem far more comfortable buying art online as opposed to the staid and starchy world of galleries and auction houses.

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