The word content is confusing enough as it’s bantered around these days, but it’s also difficult for many small business owners to come up with a big picture view of the role content plays in the acquisition of clients.
Tag: advertising
Why The Facebook-Microsoft Alliance Should Worry Google | Fast Company
The parallels between Microsoft and Facebook have always been strong. Founded by college dropouts from Harvard, Bill Gates and Mark Zuckerberg, the two have overcome vicious competition to create some of the world’s most influential technology companies and ubiquitous products. And though times have changed for the nearly four-decades-old Microsoft, never have the connections been stronger between it and Facebook.
Online analytics: Find out what your buyers are thinking | money.cnn.com
It’s business owner’s worst nightmare: Customers walk in the door and walk right back out.
For Twiddy & Company, a 95-person firm that connects vacation renters with beach houses in North Carolina’s Outer Banks, that meant customers clicking on their Web site and promptly abandoning it.
Ecommerce Should Get Serious About Video | mashable.com
Today, ebusinesses that utilize video assets are at an advantage, since Google is structuring its search engine results to reward sites that include video.
Social Media Demystified | Remarx Media
Cara Stewart and Theresa Drieke of Remarx Media made a killer presentation about what social media is and also what it isn’t to our bi-monthly brown bag group. While this presentation isn’t quite as powerful without the voice over, it does give you some good grounding in the basics.
One of the things the presenters said that stuck with me was this: “With the speed that the social networking environment is changing, anyone who tells you there are an expert in field doesn’t get it, or is not being truthful.” With my experience with so called experts, all I can say is ‘Amen’.
A Million and Two Great Marketing Ideas (NEW POST)| Barry Davis
In my last article, “A Million Great Marketing Ideas-Here’s One”, I told you about the “bain” of every small business. Exactly how do you get your message out to the most number of people, without having to take out a second on your house? In today’s media savvy environment, we are getting hit with thousands of messages each day…how do customers pick your company to do business with….and just exactly how do you stand out?
I have a few new ideas that might just make you “different” than all of your competitors and won’t break the bank.
Continue reading “A Million and Two Great Marketing Ideas (NEW POST)| Barry Davis”
10 of the Best (and Worst) Rebrandings of 2010 | Co.Design
Here, we’ve compiled eight of the best branding schemes we saw this year. (And, in the interest of objective journalism, we’ve also thrown in a couple that make us want to barf.)
What Are BP, Apple, Amazon, and Others Spending on Google Advertising? | Fast Company
“Daddy, What’s a Brand?” and 9 More Awkward Questions for Uncertain Times | Fast Company
For a brand, nirvana is when your good name is so widely endorsed that it enters the language. “Pass the Kleenex.” “Google it.”
The Toyota Crisis Calls for a Logo Tune-Up | Fast Company
The bad news at Toyota is in overdrive. Since the recall of the Prius for its deadly acceleration problems, the carmaker has been hemorrhaging sales and consumer confidence. Now, even its luxury brand, Lexus, is under investigation for “stability” problems. Ouch!
Dispatches From The Front 