How to Make Your Product Famous (for Almost Nothing) | BusinessNewsDaily.com

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Anyone with a product to sell has fantasized about what it would be like to suddenly see it featured in a popular TV show or movie. Alexander Mendeluk has lived the dream.

The co-founder of SpiritHoods, a collection of animal-inspired funky fur head pieces, Mendeluk (and co-founders Chase Hamilton, Ashley Haber and Marley Morotta) have seen their product worn by celebs ranging from rapper Snoop Dogg to rocker Pete Wentz.

They’ve also been featured on “Late Night With Conan O’Brien,” “Khloe & Lamar,” “Keeping Up With The Kardashians” and will soon be featured in a Disney movie starring Heather Graham.

The company’s product placement efforts haven’t cost them much more than their time and product

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How to Conquer the Fear of Selling | BusinessNewsDaily.com

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You own your own business but you hate selling? You’re not alone. Even though being a good salesperson is essential to the success of almost every business, a lot of people feel uncomfortable about the act of selling.

“Fear comes from the unknown and it is a psychological response to a perceived threat.  You can chip away at this fear by creating a sales process and following some simple steps that give you confidence in your own skills,” said Dave Mattson, CEO of Sandler Training, a leading global sales and management training company.

Mattson proposes five steps that business owners can take to minimize their sales fear:

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Six Design Mistakes to Avoid in Your Store | Entrepreneur.com

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Retailers know they must provide quality products and good service to thrive, but too often, they overlook the importance of store design to their success.

Shopkeepers sometimes try to cut corners or simply don’t plan their commercial space well. They may skimp on lighting fixtures, for example, or fail to allot enough space for the inventory they will need to carry. “There is a tremendous amount of failure in retail,” says Jerry Birnbach, a Somers, N.Y.-based store-planning consultant. “Had [store owners] done a little due diligence upfront, they would not have failed.”

Here are six common mistakes to avoid when designing your store:

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Accidentally Released – and Incredibly Embarrassing – Documents Show How Goldman et al Engaged in ‘Naked Short Selling’ | Matt Taibbi – Rolling Stone

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In other words, 107% of all Overstock shares available for trade were short – a physical impossibility, unless someone was somehow creating artificial supply in the stock.

Read Article.

You can read the actual motion here. Pay attention to pages 14 – 18.

You can see an amazingly accessible discussion about the practice of ‘naked short selling’ and why you should be pissed by the CEO of Overstock.com, here.