Angel investor: don’t drop out of school | Business Insider

Quitting school to operate a startup is all the rage these days. Billionaire venture capitalist Peter Thiel even has a special fellowship that encourages young people to do that.

Most startup-minded students quit college, not high school, following in the footsteps of Bill Gates or Mark Zuckerberg.

But teenagers are getting into tech at earlier and earlier ages. Writing apps and participating in hackathons are standard ways of getting internships at hot employers like Google and Facebook.

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China to End One-Child Policy, Allowing Families Two Children | The New York Times

BEIJING — China’s Communist Party brought to an end the decades-old “one child” policy on Thursday, when leaders announced that all married couples would be allowed to have two children in a bid to reverse the rapid aging of the labor force.

The announcement came after the party’s Central Committee concluded a four-day meeting in a heavily guarded hotel in western Beijing where the committee approved proposals for China’s next five-year development plan, which starts next year.

“Improve the demographic development strategy,” said the official communiqué, or summary, of the meeting issued through the Xinhua news agency. “Comprehensively implement a policy that couples can have two children, actively taking steps to counter the aging of the population.”

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5 Ways to Instantly Connect With Anyone You Meet | Entrepreneur

How we communicate largely determines what we experience in life. It influences how much money we make, every relationship we have and where we go in our career.

Our income can be limited if we are unable to pitch our product to a client, ask for a desired salary in an interview or request a raise from management. On the other hand, the depth of our relationships will be constrained if we don’t have the confidence to approach new people or have the ability to resolve conflict and express ourselves.

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No One Works When It’s Hot, So Climate Change Is Going To Ruin The Economy | Fast Company

3052676-slide-s-3b-rich-countries-wont-escape-the-terrifyingThe slowing down of life on a hot summer day isn’t your imagination. Economic literature is full with examples of how productivity comes to a crawl—even in America’s over-air conditioned society—when the temperatures climb above a given tipping point.

Consider that the number of cars rolling off U.S. auto assembly lines decreases during heat waves. Or that American children have scored lower on math tests that are given when the thermometer rises above 79 degrees. One study found that weekdays above 86 degrees have cost an average of $20 a person in lost economic performance in the U.S. And if temperatures above 85 degrees are sustained over a growing season, yields for crucial crops like corn and soybean in the U.S. drop substantially—a worrisome economic and global food security outcome in a predicted future of hotter summers.

The many trillion dollar question is what happens when all of these individual effects become more frequent as the world’s thermostat rises. How much will climate change cost? And how will it change the economic landscape of the places that aren’t affected by heat-related productivity losses now, but will be soon.

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The Difference Between Being a Franchise Owner and an Entrepreneur | Getentrepreneurial

franchseeeThere is a big difference between being an entrepreneur and owning a franchise. When considering purchasing or starting a small business it is wise to understand the differences so that you can make good choices for your situation. A franchise has much less control over product, strategy and marketing, but has less risk. An entrepreneur controls their fate but does not have the advantage of brand recognition and a ready-made market.

Leadership

An entrepreneur dreams and dream and creates a business from it. This includes feasibility studies, market studies, start-up strategy, funding, strategic planning and business planning. The entrepreneur has tremendous latitude to develop the business according to their own vision and subsequently to respond to the market for the product. The owner develops the leadership for the business and in the end controls the critical decisions.

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10 Twitter Marketing Mistakes You Need to Stop Making | Business News Daily

Social media is a great free tool that businesses can — and should — take advantage of. Twitter, especially, is one of the best platforms for actively engaging with your brand’s audience, but if you make the wrong moves, you could find yourself tweeting into the void, or worse, offending potential customers.

Business News Daily asked social media experts about the 10 worst things brands and businesses can do on Twitter. Tweet your way to the top by avoiding these major mistakes.

1. Don’t oversell your brand.

“One of the biggest mistakes that brands can make on Twitter is being too brand-centric in their messaging, and forgetting what social media is about — community! Though it may seem counterintuitive to increasing brand awareness, the most successful social media marketing programs focus more on sharing third-party articles and building relationships within communities, rather than only sharing your brand’s messaging and driving [traffic] to your website. A good rule of thumb is to stick to 80 percent third-party content/community engagement, and 20 percent brand-related posts.” – Ginny Torok, social media consultant and digital marketing director, IDMD

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How Can Marketers Be Certain Their Mobile Ads Are Actually Getting Seen? | Adweek

Having addressed marketers’ concerns about desktop viewability (ads that are actually seen by consumers) in 2014, the Media Rating Council is now in the hot seat to provide guidance on mobile advertising.

In May, the MRC made its first statement on mobile viewability, saying that smartphone-size ads need to be measured differently than desktop ads. Five months later, however, marketers are still waiting for an industry standard for chargeable impressions to buy ads against, even with the MRC’s promise to address the issue by the end of the year.

“Mobile viewability is huge—people want it done already, so there is a lot of pressure on all sides to move this forward,” said George Ivie, CEO and executive director of the MRC. “There’s also pressure to do it right. We don’t want to set parameters that aren’t properly informed by the data and how people use mobile.”

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Protect Your Small Business Against Credit Card Fraud | BusinessTips.com

downloadYou’ve probably heard of people stealing, buying and selling credit card information.  You don’t want your business to be the victim of such a transaction. But on any given day, your small business is now vulnerable.

The cardholder’s issuing bank previously took care of these situations.  Previously.

That’s the way it used to be.  Now your small business could be the one that is liable–not the issuer.  Starting October 1, the rules changed for Europa, MasterCard and VISA (EMV) cards.  Now, there are “chip cards”, and U.S. credit card companies set October as the deadline for the national adoption of their new chip cards.  So, if you have not integrated EMV technology that processes chip cards, your business will now become financially responsible for fraudulent transactions previously covered by the cardholder’s issuing bank.

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