On July 4, 2016, NASA’s Juno spacecraft arrived at Jupiter traveling at a blistering 130,000 mph. Its mission — to orbit the gas giant closer than any craft had done before — was not easy.
Like Earth, Jupiter is surrounded by a field of magnetic radiation. But Jupiter’s is much, much stronger. If Juno didn’t hit a precise region at the poles where the magnetic field is the weakest in its entry, it wouldn’t have survived; the radiation would have fried the craft.
Juno hit its mark, and Scott Bolton, who leads Mission Juno, called it “the hardest thing NASA has ever done.” Since then, Juno has been completing an orbit of Jupiter once every 53 days.
In June, Juno’s mission was approved to continue through at least July 2021. After that, NASA can choose to extend the mission — or it could end it, plunging the craft into Jupiter’s gauzy atmosphere, where it would burn up. If this dramatic ending sounds familiar, it’s because last year NASA crashed Cassini, the spacecraft that orbited Saturn, into that gas giant. It was awesome.
We recently interviewed Meeting Planners about what they look for in a potential Speaker for their events. Here’s what they had to share about the submission process.
Many business owners think that EVERYONE is their customer, so they create a coupon, find a monthly delivery system (a coupon magazine or coupon mailer) and hope for the best. But, understanding your target customer can give you insights into how to price, how to promote, how to utilize media and what special offers will appeal to them.
What do you get when you mix consumer perceptions of a brand’s quality, value, satisfaction, and reputation, along with impressions of the brand and propensity to recommend it? Overall brand health, per YouGov’s BrandIndex, which has 
Millennials have been the target of more scrutiny than any other generation. Why? Because as a generation, they are larger than the Baby Boomer generation that clocked in at 77 million. Baby Boomers were a significant force in terms of purchasing power, political direction and now retirement as they have moved through their lives. Millennials, sometimes called Echo Boomers, are expected to have an equal or greater influence on society.
We all know what passes for gospel in our brand-driven, always-on culture: “Network your way to the top.” “Just say yes.” “Get out there!”
I was horsing around with my dog the other day — I promise this is an article on entrepreneurship — when something extraordinary happened.
Dispatches From The Front 