How New Moms Can Deal With Maternity Leave Bias | Fortune.com

Nearly 20 years ago, I took 16 weeks off as an audit partner at Deloitte for my son’s birth. I wish I could say I felt at ease with the idea of being on extended leave, but I didn’t. At the time, I felt concerned for my career trajectory and wondered if my absence would affect my colleagues’ and leaders’ view of my work ethic and commitment.

Thankfully, I chose to follow my mentor’s advice, which ended up being an incredibly valuable life lesson: There are times in your career when you give and times when you take.

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Prioritize Context to Personalize Your Marketing | Adweek

Marketers know they need to personalize their messaging to reach and engage consumers. The problem is, they’re just not sure how to execute it successfully.

Too often, they believe they can home in on personalization by identifying data patterns but that’s just one hurdle. More importantly, they need to prioritize context. Doing so will maximize one-to-one marketing campaigns and allow brands to become closer to the consumer by understanding their everyday behaviors and genuine interests.

We’ve identified three key elements marketers should consider when utilizing context to bolster a personalized marketing campaign.

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A quarter of shopping malls will close, according to Credit Suisse | Business Insider

About a quarter of US malls will most likely close within the next five years, according to a new prediction from Credit Suisse.

In a research note published Tuesday, the bank estimated that 20% to 25% of the nation’s 1,100 shopping malls — or roughly 220 to 275 shopping centers — would shut down by 2022.

Credit Suisse cited mass store closings, the rise of e-commerce, and the growing popularity of off-price chains — which tend to be located outside shopping malls — as reasons for the potential mall closings.

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United Airlines President Says If You’re Uncomfortable in Coach, It’s Your Own Fault | Inc.com

Absurdly Driven looks at the world of business with a skeptical eye and a firmly rooted tongue in cheek.

They feel your suffering.

They understand your pain as if it were their own.

They watch you struggle and they wish they could do something about it.

I’m talking about airline executives. And I’m lying.

I’ve been moved, you see, by the words of United Airlines president Scott Kirby.

Skift managed to get wind of his thoughts from a recent town hall meeting with employees. I fear you may find some of his sentiments a bit of a drag.

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What Non-Retirees Mean for the Workforce | PROFITguide.com

For all Hunter Harrison’s unquestionable talents, he is really bad at one thing: not working. The celebrated railway executive officially retired from Canadian National Railway Company (CN) in 2009, after a long career running railways. A little more than two years later, at the encouragement of activist investor Bill Ackman, Harrison came out of retirement to become president and CEO of Canadian Pacific Railway (CP).

His plan was to step away, again, this summer, when he was scheduled to hand the CEO reins to longtime lieutenant Keith Creel and start a three-year tenure as a consultant (or, in his own words, a “hired hand”) to the railway. That arrangement suggested the transition of power would be a gradual process. But earlier this year, CP announced Harrison would be departing immediately to pursue other opportunities. For his early departure, Harrison will forfeit some $118 million in benefits that had been awaiting him. Hours later, several reports emerged suggesting that Harrison will be partnering with another activist investor to take control of U.S. railway CSX Corp.

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uHoo: Most Advanced Indoor Air Toxin Sensor | CoolBusinessIdeas.com

Meet uHoo – the most advanced air quality sensor in the world. With eight dedicated sensors, uHoo provides allergen and toxin alerts for air quality in the home and office.

How uHoo started

The idea for uHoo started as a conceptual idea to solve a serious problem that Dustin Jefferson S. Onghanseng has been facing. Dustin who has suffered from hay fever (rhinitis) since childhood, realized that air quality made a difference between “getting by” and feeling healthy. Suffering from bad air quality in Hong Kong led him down a path of research and discovery.

Dustin teamed up with electrical engineer Brian Lin, an asthma sufferer, who also happens to be his MBA classmate from HKUST. They pitched uHoo and won a number of awards from MBA business plan competitions from Bangkok and Shanghai to Hong Kong and Portland Oregon. Seeing that the idea has legs, both Dustin and Brian, dropped their classes in June 2014 and incorporated uHoo in August 2014.

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‘Me’ vs. ‘We:’ How to Retain Increasingly Mobile Workers | Business News Daily

As the economy improves and more job opportunities appear, workers are growing increasingly restless. According to research conducted by ADP, more than 1 in 4 people change jobs annually – an unprecedented frequency of job switching. Moreover, ADP found that 63 percent of the average employer’s workforce is open to leaving for a new job at any time, and 46 percent would leave for a job that paid the same or less than their current position.

So, how can employers find and retain top talent? Sreeni Kutam, division vice president of major account services at ADP, said the findings boil down to two philosophies in conflict with one another: “me vs. we.”

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The Secret of Creating Enticing Call to Actions (CTAs) | Getentrepreneurial.com

One of the most important things tied to high conversion rates is making an effective call-to-action (CTA) on your website. Engaging your audience and visitors in this way may be exactly what you need to boost your business and see your business flourish.

There are some tactics you should keep in mind when approaching CTA implementation to your website and we’ve summarized some of them for your better understanding of the process. Making a compelling CTA can be tricky, u don’t want to be too aggressive, yet, you don’t want your CTA to seem like something visitors would rather avoid than click on it. Here are some things to keep in mind when making an effective call-to-action on your site.

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The Ultimate Guide to Small Business Keyword Research | Duct Tape Marketing

Keyword research is an important strategic marketing practice that, when thought of correctly, never really ends. While many people think of this type of thing as a technical aspect of search engine optimization (SEO), I would like to suggest that it’s so much more.

If fact, the practice of SEO has changed so dramatically over the last few years that you must revisit everything you think you know about SEO, and that starts with revisiting how you think about keyword research.

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Turn a £7 LACK TV unit into a hallway bench | IKEA Hackers

Ikea Item Used: Lack TV unit

With clients visiting my home for my work, I have to be super tidy. I bought the Lack TV unit to use as a coffee table originally but without the gloss finish it wears very quickly and it was ruined on top with grazes and stains. So I hacked it!

By buying some foam seating, I attached fabric over it and then used wide sticky back Velcro to attach it to the bench. I went for nice fabric as price wasn’t a problem for me but any thick fabric will do (foam was blue so had to hide it showing through).

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