The purpose of marketing is to make promises.
The purpose of your business is to keep them.
Most traditional cultures in the world are overflowing with proverbs around the importance of keeping your word and doing what you say you will do.
Category: Tools and Information
How to Reuse Content to Get More Traffic | Duct Tape Marketing
People don’t have enough time to continue to create the amount of content they need to attract visitors and convert them into leads. I get it. Creating content can be challenging and time-consuming, and coming up with new material regularly can seem impossible.
I’m here to tell you it’s doable, and you don’t even have to start from scratch. You can gain tremendous value just from reusing old content. Derek Halpern of Social Triggers said it well: “You don’t have to create content day in and day out. You just have to work on getting the content you already have in the hands of more people.” Here’s how.
5 Lessons Learned the Hard Way for Building an Authority Website | Entrepreneur
Eight years ago Jason Wachob was physically crippled from a business venture that went bust.
“I flew 150,000 miles coach in a single year for my last start up company,” Jason said in a recent interview. “When you’re 6’7”, that’s torture.”
By the end of 2006, the former Columbia basketball standout’s business had tanked. He had nothing to show for it but two bulging disks in his lower back.
4 Eating Habits That Help You Relieve Annoying Migraines | LifeHack
Migraine suffers know what real agony is. Besides the excruciating, pounding headaches, victims must endure the nausea, vomiting and sensitivity to light and sound that most often accompany these headaches. All productivity ceases. To make matters worse, a new study discovered that migraines—specifically ones with aura—can permanently alter the structure of your brain.
Researchers from the University of Copenhagen in Denmark found that those who had migraines with aura showed a 68% increased risk of white matter brain lesions, compared with those who did not have migraines. This terrifying figure prompts us to face the problem of migraine squarely.
The Basic Things You Need To Know About Setting Up An Online Commerce Website | CoolBusinessIdeas.com
If you are a budding entrepreneur, it is pretty normal to want to start somewhere where the playing field is evened out: the Internet. Now, you could go old school and set up a physical store, go through the usual stuff like doing a titles search to sift through properties, get the permits for construction, and so on. But if you do not have a lot of capital to begin with, that is going to hurt you more than it will help you.
This is why online stores are becoming more of a trend. It allows all business owners, from small start-ups to big companies, to share their products online. Everyone has the same chance to get noticed, so it is a matter of applying a bit more elbow grease to your online strategies. There are lots of places where you can have your products available for purchase like Amazon, Shopify, eBay, and so on. But you know, nothing beats having your own site exclusively hosting your products.
Here we will round-up a list of things you will need to start your very own eCommerce website.
Why Are There 9 Supreme Court Justices? | Live Science
Ever since Justice Antonin Scalia passed away in February 2016, the Supreme Court has had just eight justices. While the number of justices has fluctuated over the years, there may soon be nine now that President Donald Trump has nominated Judge Neil Gorsuch to the court.
The original U.S. Constitution did not set the number of justices on the Supreme Court. Therefore, it was up to Congress to decide, and in 1801, it set the number at five. But things didn’t stay that way for long.
6 Inspiring Couples Proving You Can Mix Work and Love | Inc.com
Starting a business with your spouse. To some, it might sound like trouble; for others, like these six couples who are partners in life and work, it has produced harmony and great returns. If you’re considering going down that path, take their advice by protecting clearly defined roles, open lines of communication, and a strongly grounded relationship. “If one person has the capacity to defer, and one person better have the capacity to defer, someone’s got to do that,” says Mario Del Pero, who founded the fast-casual restaurant chain Mendocino Farms in 2005 with his wife, Ellen Chen.
Also: Don’t bring the boardroom into the (proverbial) bedroom. “We’ve become proponents of not talking about work in downtime,” says Andrew Goetz, who founded the skincare line Malin+Goetz with his partner, Matthew Malin, in 2004. “If I see a phone at dinner, I whack it across the room.”
Signing Off: The Most Effective Ways to End Your Emails | Business News Daily
A simple “thank you” might be all it takes to get your co-workers or clients to respond to the emails you send them, new research finds.
A study from email productivity software provider Boomerang revealed that the phrase you use to sign off your emails can impact whether or not you get a reply.
The research found that emails that close with a variation of “thank you” get significantly more responses than emails ending with other popular closings. Specifically, “thanks in advance” had a 65.7 percent response rate, the highest among the eight most popular email closings.
Do You Have A Unique Selling Proposition | Getentrepreneurial.com
If I were your prospective customer, why should I do business with you above any and all other options? Why would I be an absolute fool to buy what you sell from anyone else but you? That answer should be clearly articulated in the form of your USP.
What you need to know…
A USP is the single, most distinct and important benefit a business owner provides to their clients that’s different from their competition. It’s absolutely critical to not only create an effective and highly compelling USP, but to use it in every piece of marketing you develop, and in every form of communication you use with your clients and prospects.
Why you need to know this…
Your USP, working in tandem with your elevator pitch, creates a huge competitive edge for your business. Developed properly, it will separate your business from your competition, eliminate them in the minds of your prospects and have them saying to themselves that they would be fools to do business with anyone else but you.
I Don’t Care How Good You Are At What You Do | marketingforhippies.com
I recently went to see a holistic health practitioner in town about whom I’d heard good things.
I arrived at his office and was welcomed to sit down.
He opened his laptop and asked me for my email and then for my wrist. “We start with taking your pulse,” he explained.
So he took my pulse for about a minute and then, for the next 45 minutes told me what was going on and what I needed to do about it based on my particular constitution and body type. As he made these suggestions, he typed them into the email he was going to send me.
Dispatches From The Front 