Category: Tools and Information

Five Great Video Recruiting Examples for Getting Top Employees | Small Business Trends

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Are you missing out on one of the easiest, most effective ways to get top employees? Employers are using video recruiting to attract top candidates.

Video recruiting introduces your company, and its open position or positions, in a manner more friendly, informative and engaging than any word-filled advertisement. If you’re thinking that making a video is too expensive, think again. Recruiting videos can run the gamut from simple, cellphone created clips to glitzy, professional films.

With unemployment rates at historic lows, the pool of talented candidates is small, and 75% of employers reported problems finding employees during 2019.  Although nearly 90 percent of potential employees reported using social media to search for a job, only 60 percent of employers used social media to search for candidates. That’s an increase from 40 percent in 2018.

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Creating an Ideal Customer Profile | Management Consulting Connection

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Companies sell products to a broad variety of industries and customer segments, and it’s often hard to know where to focus the sales, marketing and product development efforts. Who should you listen to and who should you be chasing?

Within your target market, there will be customers that are “ideal” you. They buy quickly, renew and expand their contracts, and advocate for the product. In order to fully benefit from these fans, the sales team needs to understand who they are and be comfortable selling to them. And in order for this to work, there should be enough of them to make the effort worthwhile.

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8 Tips for Developing Remote Work Policies | business.com

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So you want to create a remote work policy for your business? Congratulations, and welcome to the club of business owners who have sought greater flexibility as entrepreneurs.

Some of us are telecommuting converts who recognized the business benefits of working remotely year-round, while others are business owners adapting to sudden economic and cultural changes like recessions and public health crises. In either scenario, transitioning brick-and-mortar business operations to remote practices that can be effectively performed from virtual environments can be intimidating – but it is a business goal that is very much within reach.

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Is Mac More Secure Than Windows? We Asked the Experts | Digital Trends

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Apple talks a big game when it comes to security. Its stance on user privacy has been one of the dominant themes of Apple’s marketing, especially in the past few years. In a world awash with data leaks and cybercriminals, that’s reassuring.

But when it comes to the Mac and its comparisons against Windows, are the assumptions true? Is MacOS actually better at protecting your privacy? After all, a recent survey found that more Americans trust Microsoft than Apple with their private data, at a rate of 75% to 69%. Could it be correct?

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Science Meets Culture: What Is The Future of Micromobility? | The Startup Magazine

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In early March, Lyft announced that it is offering free scooter rides to essential workers in New York because of the COVID pandemic. Those scooters you’ve been seeing everywhere since 2018 are part of a new intersection between tech and transportation called micromobility.

Tech might be a new player in this field, but “micromobility” has actually existed for hundreds of years. The pain point electric scooters address is the same one that Einstein Newton relieved biking to the patent office.

Longboards and bicycles are low-tech solutions to this same pain point. The following are a few of the tech industry’s proposed solutions to the “last-mile problem,” which is what the industry calls the demand for an alternative to walking to and from the last few miles to a destination:

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Why Learning a New Language Now Could Make You a More Successful Entrepreneur | Entrepreneur

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The world is flattening (figuratively) as international trade is easier than ever and more people speak English than ever. But just because doing business in English is widely possible, doesn’t mean you shouldn’t learn a new language. There are a number of reasons why entrepreneurs owe it to themselves to learn a new language.

Plus, with your social calendar nonexistent for the time being and great deals on language learning software and apps popping up (like this lifetime subscription to Babbel for 60 percent off), there’s never been a better time to try it out.

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Unconventional Ways To Build Audience Online | Get Entrepreneurial

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There is no need to emphasize the importance of growing audience at this point. Not only did online presence become a must, it also became an important sales channel for many businesses. Unfortunately, the competition for customers’ attention is getting more fierce each day. Advertising costs are hiking up. Algorithms are changing.

It seems like all businesses online are being taught to grow an audience the same way. So how can businesses grow their audience online in an unconventional way? 5 experts will share unconventional ways to build your audience online.

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Goodyear’s “rechargeable” concept tire extrudes extra tread as needed | New Atlas

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We love a good concept tire here at New Atlas. Incremental improvements aside, the wheel-to-road interface has been more or less stagnant since Goodyear rolled out the first commercial tubeless tire some 66 years ago. Now, the same company has proposed a radically different design with the new age of electric mobility in mind.

Electric cars, of course, will theoretically need very little in the way of maintenance. There’s no oil changes or belts or timing chains to do, and regenerative braking does the lion’s share of the stopping work, so even your brake pads will rarely need changing. Tires, on the other hand, will still require you to take your car to a workshop and wait around as they’re being changed. In the age of instant gratification, this might start feeling like an anachronism.

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Stuck at home? Take a tour through Disney’s (empty) Star Wars, Pandora and space-age parks | Live Science

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From the comfort and safety of your own home, you can now explore Walt Disney World all by yourself.

Although all Disney parks worldwide are currently closed due to the coronavirus pandemic, aerial images of the empty parks at Walt Disney World in Florida offer a unique opportunity to explore their world-famous attractions like never before.

Have you ever wanted to stroll solo down Main Street? Be the only citizen of tomorrow in Tomorrowland? Take a private, adrenaline-fueled tour of Space Mountain?

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