Creating an Ideal Customer Profile | Management Consulting Connection


Companies sell products to a broad variety of industries and customer segments, and it’s often hard to know where to focus the sales, marketing and product development efforts. Who should you listen to and who should you be chasing?

Within your target market, there will be customers that are “ideal” you. They buy quickly, renew and expand their contracts, and advocate for the product. In order to fully benefit from these fans, the sales team needs to understand who they are and be comfortable selling to them. And in order for this to work, there should be enough of them to make the effort worthwhile.

Read More

Leave a Reply

Fill in your details below or click an icon to log in:

WordPress.com Logo

You are commenting using your WordPress.com account. Log Out /  Change )

Google photo

You are commenting using your Google account. Log Out /  Change )

Twitter picture

You are commenting using your Twitter account. Log Out /  Change )

Facebook photo

You are commenting using your Facebook account. Log Out /  Change )

Connecting to %s