Video recruiting introduces your company, and its open position or positions, in a manner more friendly, informative and engaging than any word-filled advertisement. If you’re thinking that making a video is too expensive, think again. Recruiting videos can run the gamut from simple, cellphone created clips to glitzy, professional films.
With unemployment rates at historic lows, the pool of talented candidates is small, and 75% of employers reported problems finding employees during 2019. Although nearly 90 percent of potential employees reported using social media to search for a job, only 60 percent of employers used social media to search for candidates. That’s an increase from 40 percent in 2018.