24 Brilliant Beer Branding Designs | trendhunter.com

Beer companies have started to reconsider how they approach beer branding and what that means to their bottle designs. Should a brand’s design be witty and interactive, colorful and vibrant, minimalistic and direct or original and retro? In order to win over the average consumer, these are questions that marketers and brand executives need to consider. Fortunately, several companies have made it a point to re-brand themselves and that means changing their bottle designs.

This collection of designs showcase beer companies that have used branding strategies like summer-themed graphics, bottle labels that feature a 12-part detective story, bottles designed in an elegant sleek shape and various other companies that are changing the ways in which we view and drink from a beer bottle.

Check Them Out.

Coke launches dance dance revolution in S. Korea with kiosk| kioskmarketplace.com

The latest salvo in Coca-Cola’s battle for global supremacy recently launched in South Korea, not with a bang but with a pop song.

The soda behemoth’s latest viral video shows an inventive interactive digital out-of-home branding campaign using a kiosk, augmented reality and interactive digital signage.

Part of its global integrated “Open happiness'” campaign launched three years ago, the Coke dance machine grabs passersby attention with callouts from members of the South Korean boy band 2PM; shows viewers on-screen with the band members on a multiscreen video wall; and then gets them to dance along with the band, dispensing free Cokes to people who mimic the right moves.

See Video.

Air China Special Livery | airlinereporter.com

When I was visiting Paine Field recently, I caught a glimpse of a special livery from Air China. Yesterday  the Boeing 777-300ER was delivered to the airline and Boeing shared some background information on the unique design.The aircraft displays 40 different smiling Chinese faces to represent the role that Chinese aviation has played in bringing China to the world.

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Jim Butz Interview | Peter Mehit

Jim Butz has extensive business experience working as part of Bell Labs, AT&T and Lucent Technologies. Currently he is a Venture Partner at California Capital Partners, a merchant banking platform. His decades of experience includes mergers, acquisitions, strategic alliances, organizational development and operational improvement. He brings his vast experience to the local scene along with a fearless perspective of where we are and where we need to go.

Mehit: What is Cal Cap? What are you investing in?

Butz: California Capital Partners is a merchant banking platform. Most of the people who are involved with Cal Cap are pretty seasoned people and have been in equity investing for thirty, thirty-five years. Phil Smith, who is one of the managing directors in New York City actually put together Citibank’s first venture fund together forty years ago.

Martin Mansfield, of Pacific Ridge Capital, shutdown his business and joined Cal Cap. So now, we’re Series 7, FINRA compliant, he’s got Series 24 so he can manage ten other people doing deals. What we’ve mostly been focusing on recently is higher up the food chain with people who are looking for money from private equity sources.

We did sixteen investments since we started in 2006. We’ve done everything from pet pharmaceuticals to a beer company and everything in between.

We’re currently raising some money for some people to drill oil down in Texas. We also looking to put together a fund of funds to investigate intellectual property that’s held by large corporations.

Mehit: What qualities are you’re looking for?

Butz:  A promising return, because you’re really still looking at it the way you look at any venture, which are large returns in a short period of time. Everybody still looks for a 5 – 10x return in three to five years even though the average hold time on a venture backed company was at 9.6 years.

Continue reading “Jim Butz Interview | Peter Mehit” →

Sustainable Store Design in Action | Starbucks.com


I recently had the pleasure of cracking open my first built project for Starbucks: Reclamation Drive-Thru in Tukwila, Washington. This small project came at a perfect time here at Starbucks as we challenge ourselves to deliver LEED-certified stores across the US. Pending LEED certification, this project is just one step toward our goal of universally building all new company-owned stores to be LEED-certified Starbucks Stores. I wanted it to be green, thought provoking and sustainable – the sort of project that stirs chatter. I think we got it.

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Classic Brain Booster | Care2.com

In a world of Sudoku and weekend national newspaper crossword puzzles, the lowly jigsaw puzzle may seem to be mere child’s play.  If you think this, get your hands on a good 500 piecer, and you are in for a spanking!  Jigsaw puzzles can be mind-bendingly tough, providing your brain (and your patience) with an extensive workout that enhances several mental functions.

The benefits of solving jigsaw puzzles include exercising and sharpening your memory, strengthening the connections between your memory centers, improved hand-eye and spatial coordination, and observation skills.  The process of referencing the big picture and hunting for the right pieces at the right time nurture logical thought processes, including analyzing, sequencing and deducing skills.

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Ex-U.S. Ambassador Helps Companies Break Into China | Businessweek.com

Frank Lavin is a guy with lots of guanxi—which loosely translated means “connections” in Chinese. The Ohio native has served as U.S. ambassador to Singapore, led trade negotiations with China while working at the U.S. Department of Commerce, and held senior posts in the Asian offices of Bank of America (BAC), Citibank, and public-relations firm Edelman. When Lavin published a business guide on how to conquer overseas markets last year, his friend Karl Rove blogged a positive review.

Lavin is using those contacts to build an unusual type of export business. Founded in 2010 and headquartered in Akron, Export Now’s 15 employees handle customs clearance, trademark registration, order fulfillment and other back-end tasks for 24 U.S. companies. Rather than negotiate for shelf space with Chinese retailers as a traditional distributor would, Export Now runs its own virtual storefront on Alibaba Group’s Tmall.com, an Amazon.com (AMZN)-like e-tailing colossus with nearly 500 million registered Chinese users. “China is the fastest-growing consumer market in the world, but it’s still viewed as largely inaccessible for all but the top-tier U.S. companies or global [multinationals],” says Lavin, whose outfit also has an office in Shanghai. “We have a department store in the shopping mall, and any U.S. company can have shelf space in the department store.”

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Babies Driving Robots and Racecars Helps Tiny Needs | LiveScience.com

At the 2012 USA Science & Engineering Festival, children swarmed a National Science Foundation exhibit booth featuring electric-powered, child-sized toy cars. Assistants carefully explained how to operate the cars, which featured unique designs and operating features. One of cars, for example, would move only if the child driver remained standing. To stop, the driver had to sit down.

Excited children and their parents wondered about the cars’ purpose; after all, these cars weren’t being exhibited at a science and engineering event for being ordinary toys.

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