Will Beats Help Apple Solve Its Millennial Problem? | Adweek

Apple’s rumored decision to purchase Beats Electronics for a vast $3.2 billion has puzzled many across the tech sphere. But, there may be a simple answer: Purchasing the Jimmy Iovine and Dr. Dre empire may give Apple a slice of the millennial pie.

“I got teens, and they don’t listen to anything unless it’s with those headphones. The association that Beats has with teens is it’s cool. Apple is the brand of your mom,” Jonathan Adams, digital agency iCrossing’s head of media in North America, said.

Adams points out that Apple obviously doesn’t have a brand problem and is still profitable. But, it can’t champion that spritely youthful image that wearing a pair of the bombastic headphones, which have become a fashion accessory, has. And, it seems Apple wants its mojo back, as noted by its tepid dip in the Tumblr waters in March.

Read More.

Hated Stocks Unlock Market as Analysts Prove No Guide to Gains | Bloomberg

Nobody saw it coming.

To pick a winning stock at the start of March, you had to find a company that was hated by analysts, adored by short sellers, avoided by institutional buyers and averse to doing just about anything but pay dividends. Shares with those characteristics have generated returns of as much as 5.8 percent even as the Standard & Poor’s 500 Index stood still, data compiled by Bespoke Investment Group LLC and Bloomberg show.

The unlikelihood of arriving at such a blueprint after a five-year bull market is taking a toll on asset managers, with more than 80 percent of growth and value funds trailing benchmarks in 2014. For investors coming back to the market just as losses in Internet shares approach 20 percent, it’s a lesson on how little past performance says about the future.

via Hated Stocks Unlock Market as Analysts Prove No Guide to Gains – Bloomberg.

Are We at the End of Email? – WorkIntelligent.ly

You come in, sit down, and log in. Your morning coffee steams while you peruse the dozens of emails that await you. Some are important. Some are even urgent. But most are destined for the trash. You grind through your inbox, replying to some and flagging others for later. And by the time your real work starts, your coffee is cold and you can’t find that one important email your client sent yesterday.

Read Article.

How We Can Manufacture Forests Like Toyota Makes Cars | WIRED

For a young industrial engineer, Shubhendu Sharma couldn’t have landed a gig much sweeter than Toyota. As the originator of “just-in-time production,” Toyota pioneered the lean manufacturing movement that helped make it a dominant global automaker. But when a venerable Japanese forestry expert visited the company’s Bangalore factory to plant some greenery, Sharma was captivated by the idea of engineering a new kind of efficiency.

He wondered if Toyota’s wildly successful strategy for quickly and efficiently making cars could be applied to growing trees. The result is a startup called Afforestt.

In pitching his company, Sharma says the world loses about 36 football fields of forest in any given minute

Read More.

Wineist Wine Delivery | CoolBusinessIdeas.com

European startup Wineist is disrupting the wine industry with it’s unique way of online wine tasting.

Curated premium wine tasting experience delivered to your home. Enjoy a monthly delivery of new quality wine samples, from the wine cellar to your doorstep. A new way to explore the beautiful world of wine.

Each month wine professionals, from all over the world, choose a new theme and new wines for your tasting pleasure. The Wineist package, is delivered to your home, your office or your friend’s house. Ready to be tasted.

Read More.

A Graceful Solar Eruption from NASA! | greenpacks.org

The phenomenon of solar flares is nothing new. We are already well aware of the 11 year solar cycle that sees this fiery cosmic show ebb and flow and this has been going on for millions of years now.

Currently, we are heading towards another solar maximum; a period that sees a spike up in the solar flare and sunspot activity. And NASA’s Solar Dynamics Observatory has just captured what it dubs as a graceful solar eruption.

Check It Out.

Blood Moon Tetrad: Is It The End Of World, Again? | greenpacks.org

If you are waiting in wings and have a plan to join the cozy club in heaven, now is apparently a good time. Next week signifies the start of the infamous Tetrad that will see four blood-red lunar eclipses followed by six full moons.

It is a cycle that has just started and is slated to end in September 2015. This cosmological event is so rare that NASA confirms it has happened only three times in the last 500 years.

Read More.

Are Smart Clothes the Real Future Of Wearable Tech? | Ypulse

tech clothing2014 was supposed to be “the year of wearable tech,” but four months in, it seems clear that it’s going to take some time for wearables to go mainstream. The majority of attention is being paid to smartbands and smartwatches, and new entries to the market keep coming. Google has announced their expansion outside of Glass with smartwatch Android Wear, Nissan has unveiled a watch concept that would pair wearable tech with the car industry, Disney has made headlines with their new smartbands for guests, even Will.i.am is developing a smartwatch. The competition to be the star of tech that lives on our wrists is intense, but so far it is unclear whether consumers—even tech-hungry Millennials— are going to embrace these innovations. Research suggests that one-third of those who have purchased wearable tech abandoned their devices after just six months of use, causing some to wonder if the “next big thing” in tech is a harder sell than brands previously suspected. One of the big issues of wristband and Glass technology is that currently it is very noticeable and not necessarily stylish. We wrote that wearable tech would have to be either beautiful or undetectable to be embraced by a broader audience than the techie crowd, and the makers of these devices are heeding the warning, with Google partnering with glasses-maker Luxxotica for more fashionable Glass frames, and Intel working with Opening Ceremony and Barneys New York to create a wristband that actually looks cool.

So what will the future of wearable tech actually look like?

Read More.

Why Your Customers Abandon Online Shopping Carts | wonderbranding

I go into the garage for a hammer.

On my way back into the house, I stop for a cold drink and remember that the kitchen trash needs to be taken out for tomorrow’s collection.

Dropping the can at the curb, I turn and notice that the landscaper forgot to turn on the drip irrigation system, so I trot over and flip the switch. I walk back into the house and realize that I forgot to put the cold bottle of water back into the fridge. I open the door and find my hammer, sitting on the top shelf, chilling next to a bottle of Sauvignon Blanc.

I’m glad I found the hammer. The only question is, “What did I need it for in the first place?”

Read More.