Category: Marketing

Generation X as a Target Customer | Lydia Mehit

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gen xMany business owners think that EVERYONE is their customer, so they create a coupon, find a monthly delivery system (a coupon magazine or coupon mailer) and hope for the best.  But understanding your target customer can give you insights into how to price, how to promote, how to utilize media and what special offers will appeal to them.

Is Generation X the most likely group of people to purchase your goods and services?

How would you know?  Start with your current customers.  What is the average age of the majority of your customers?  Who typically makes the largest purchase during an average visit? Who are return customers?

If you are not in business yet, look at the neighborhoods where you are thinking of locating your business.  What is the average age and income of the people in the immediate one mile radius?  Check out the three mile radius also.  If you have a retail business, the majority of your customers will be local to those areas.

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Generation Y Consumers | Lydia Mehit

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Gen X as a Target Customer was first in a series of articles aimed a helping you identify the habits and proclivities of a generation. This is to allow you gain insights into how to better approach them with your marketing message. This article will discuss Millennials and the unique circumstances of their generation.

Generation Y encompases a broad range of ages from teenagers (age 14) to home-owning adults. The older end of generation is believed to have the potential to attain the greatest spenfing power of any prevous generation. This means advertisers want to understand what drives the Gen Y consumer to purchase.

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Gen X as a Target Customer – Part Two | Lydia Mehit

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Continuing our discussion of Generation X as our target consumer, we have gathered a variety of facts about our subjects and now need to use those facts to answer the following questions.

  1. Why do they buy?
  2. How do they buy?
  3. What do they buy?
  4. Where do they buy?
  5. Where do you find them?
  6. How do you reach them?

Let’s answer the questions using the information we’ve learned about Generation X.

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Who Is Generation X? | Lydia Mehit

~ CBPS ~ Leave a comment

Many business owners think that EVERYONE is their customer, so they create a coupon, find a monthly delivery system (a coupon magazine or coupon mailer) and hope for the best. But understanding your target customer can give you insights into how to price, how to promote, how to utilize media and what special offers will appeal to them.

Is Generation X the most likely group of people to purchase your goods and services?

How would you know? Start with your current customers. What is the average age of the majority of your customers? Who typically makes the largest purchase during an average visit. Who are return customers?

If you are not in business yet, look at the neighborhoods where you are thinking of locating your business. What is the average age and income of the people in the immediate one mile radius. Check out the three mile radius also. If you have a retail business, the majority of your customers will be local to those areas.

If your answer is Generation X, have you made them the target of your marketing dollars? Do you know how to make your message resonate with them?
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Traditional Marketing vs. Guerilla Marketing | Jay Conrad Levinson

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Marketing is any contact between you and someone who may buy from you.

Marketing is a process, not an event. It is more akin to farming than to hunting. Even event oriented marketing starts well in advance of the date of the event.

Marketing is your opportunity to help your customers succeed.

Marketing never stops.

Marketing is about relationships. Products and money will go away, but a relationship can last forever.

You are your most important marketing weapon.

19 Differences between traditional marketing and guerilla marketing, as told by Jay Conrad Levinson, author of the ‘Guerilla Marketing’ series…

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