6 Social Media Sites & Directories Your Company Needs to Target Now | The Startup Magazine

Is your company’s online presence diverse and well-developed enough to stand out from the competition?

If you’re not targeting most or all of the social media sites and directories on the list below, the answer may well be “no.” Here’s what you need to know about each.

LinkedIn

LinkedIn is the world’s most popular social media platform for professionals and brands. If your company doesn’t have at least a pro forma LinkedIn presence, it’s missing out.

Here’s the thing: Not every brand needs a LinkedIn company page. You can bet that LinkedIn is not a top marketing priority for this ubiquitous coffee chain, because said ubiquitous marketing chain has enviable name recognition and the bottomless resources required to run nonstop legacy media ads.

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KFC’s vegan burger: could it wean you off chicken? | BBC News

Jordan would normally choose KFC’s standard chicken fillet burger but the 32-year-old has come with a colleague from the Medway in Kent to try out the fast food chain’s temporary vegan addition to its menu.

“It’s alright,” is his verdict on the “Imposter Burger”, although he could tell it wasn’t chicken.

“It’s a bit lighter,” he tells me patting his stomach. He doesn’t think he’d have it again, it might leave him too hungry.

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Here’s the 1 Eye-Opening Statistic About Millennials That Big Companies Are Finally Beginning to Notice | Inc.com

Millennials outnumber everyone else in America. On paper they should be the perfect consumers to help a robust economy well into the second half of the 21t century.

But a new report suggests that big companies are having a sudden realization–something that almost every one of the 83.1 million Millennial Americans knew a long time ago, and in fact that they’ve been screaming from the proverbial rooftops.

It’s that while as a generation Millennials are “digitally native, mobile oriented, media savvy, politically progressive, ethnically diverse, well-educated and culturally savvy,” as Adweek put it recently, they also have one other giant defining characteristic:

They’re kinda broke.

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Is your product’s AI annoying people? | TechCrunch

Artificial intelligence is allowing us all to consider surprising new ways to simplify the lives of our customers. As a product developer, your central focus is always on the customer. But new problems can arise when the specific solution under development helps one customer while alienating others.

We tend to think of AI as an incredible dream assistant to our lives and business operations, when that’s not always the case. Designers of new AI services should consider in what ways and for whom might these services be annoying, burdensome or problematic, and whether it involves the direct customer or others who are intertwined with the customer. When we apply AI services to make tasks easier for our customers that end up making things more difficult for others, that outcome can ultimately cause real harm to our brand perception.

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Tricky Scam Plants Phishing Links in Your Google Calendar | WIRED

AT THIS POINT, you’re probably keeping an eye out for possible phishing messages in your email. You know the drill: If you have any doubts, don’t click links or download attachments. That’s difficult enough to adhere to in practice. Now, thanks to new findings from the threat intelligence firm Kaspersky, along with phishing texts, phishing tweets, and phishing pop-ups, you need to worry about one more thing: phishing in your calendar.

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She Was Told ‘No’ 100 Times. Now This 31-Year-Old Female Founder Runs a $1 Billion Business. | Entrepreneur

So much of success is knowing when to stay the course, even when you’re met with rejection after rejection.

30-year-old Melanie Perkins has been launching creative businesses since she was a teenager. Her first venture, designing and selling handmade scarves to sell in her hometown of Perth, Australia, was launched when she was just 14.

At the age of 22, Perkins founded her next company, an online system for schools to design their yearbooks called Fusion Books. Today, Fusion Books is the largest yearbook publisher in Australia and has a presence in France and New Zealand.

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Getting Out of an Upside-Down Car Loan | Getentrepreneurial.com

Young man in luxury sports car

As this is being written the average loan term for a new car is 65 months — or just over five years. Experts caution buyers to avoid going longer because of the risks extended loan terms entail. One of the most significant of these risks is owing more for the car than its market value — or becoming “upside down” in the loan.

It’s also just one of several ways that can happen.

Fortunately, getting out of an upside-down car loan is doable.

But it will cost you.

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Magnetic metamaterial amplifies MRI for clearer images in less time | New Atlas

Magnetic resonance imaging (MRI) is a great tool for diagnosing disease in different organs and tissues, but it can be costly and cumbersome. Now, engineers at the Boston University Photonics Center have developed a new device, small enough for a patient to wear inside the machine, that could boost the signal and provide higher-resolution images at lower magnetic strengths.

MRI may be safer than other imaging techniques like X-ray, but it’s still not the most pleasant experience. Patients have to lie perfectly still for an hour or more, as a loud and claustrophobic machine scans their body. The latest MRI machines crank up the power of the magnetic field to get higher-resolution images, but that stronger field can interfere with things outside the machine itself.

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Space10 and EFFEKT develop subscription-based housing | Dezeen

IKEA’s research lab Space10 has teamed up with architecture studio EFFEKT on The Urban Village Project, a vision for subscription-based housing that brings together people of different generations and encourages them to share facilities.

Both based in Copenhagen, Space10 and EFFEKT have developed a number of policies to move towards more communal living, or co-living.

These include shared daycare and transport, local water harvesting, communal dining and urban farming initiatives.

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Amazon Restaurants food delivery service is shutting down | Mashable

Sorry to those who loved ordering food deliveries from Amazon, but those days are over.

More specifically, the days of Amazon Restaurants are over. GeekWire reported on Tuesday that Amazon had shut down the in-house food delivery service about four years after its launch. That means customers in more than 20 U.S. markets will likely have to turn to competitors like GrubHub and UberEats to satiate their hunger.

The official shutdown date is June 24, Amazon told GeekWire.

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