How Cloud Communications Can Transform Your Relationship with Customers | AllBusiness.com

The way that consumers and companies communicate with each other has undergone a drastic change in recent years. For instance, last year former pro football player Steve Gleason tweeted Southwest Airlines that some of the airline’s employees were unwilling to accommodate customers like him who need to fly with power wheelchairs and specialty equipment. Southwest responded quickly and apologetically to Steve, and other Twitter users took note.

As technologies like smartphones and social media platforms like Twitter have become a part of people’s daily lives, consumers have come to expect businesses of all sizes to be open to communicating with them via these modern channels. Clear and effective communication is key to maintaining any kind of relationship, personal or professional. So catering to your customers’ preferences in terms of which methods they want to use to connect with you is paramount to your organization’s overall success.

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Five Great Video Recruiting Examples for Getting Top Employees | Small Business Trends

Are you missing out on one of the easiest, most effective ways to get top employees? Employers are using video recruiting to attract top candidates.

Video recruiting introduces your company, and its open position or positions, in a manner more friendly, informative and engaging than any word-filled advertisement. If you’re thinking that making a video is too expensive, think again. Recruiting videos can run the gamut from simple, cellphone created clips to glitzy, professional films.

With unemployment rates at historic lows, the pool of talented candidates is small, and 75% of employers reported problems finding employees during 2019.  Although nearly 90 percent of potential employees reported using social media to search for a job, only 60 percent of employers used social media to search for candidates. That’s an increase from 40 percent in 2018.

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Escaped circus zebra runs loose through suburban Paris streets | UPI.com

Surprised witnesses in a Paris suburb captured video of a zebra running loose through the town alongside a duo of horses.

The zebra and horses were caught on video running through the streets of Champigny-sur-Marne after escaping from an outdoor enclosure at the Badin circus in nearby Ormesson-sur-Marne.

The owner of the Badin circus said the animals escaped when their enclosure was left unlocked. He said the zebra and horses were only on the loose for about 15 minutes before being recaptured.

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Creating an Ideal Customer Profile | Management Consulting Connection

Companies sell products to a broad variety of industries and customer segments, and it’s often hard to know where to focus the sales, marketing and product development efforts. Who should you listen to and who should you be chasing?

Within your target market, there will be customers that are “ideal” you. They buy quickly, renew and expand their contracts, and advocate for the product. In order to fully benefit from these fans, the sales team needs to understand who they are and be comfortable selling to them. And in order for this to work, there should be enough of them to make the effort worthwhile.

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8 Tips for Developing Remote Work Policies | business.com

So you want to create a remote work policy for your business? Congratulations, and welcome to the club of business owners who have sought greater flexibility as entrepreneurs.

Some of us are telecommuting converts who recognized the business benefits of working remotely year-round, while others are business owners adapting to sudden economic and cultural changes like recessions and public health crises. In either scenario, transitioning brick-and-mortar business operations to remote practices that can be effectively performed from virtual environments can be intimidating – but it is a business goal that is very much within reach.

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Is Mac More Secure Than Windows? We Asked the Experts | Digital Trends

Apple talks a big game when it comes to security. Its stance on user privacy has been one of the dominant themes of Apple’s marketing, especially in the past few years. In a world awash with data leaks and cybercriminals, that’s reassuring.

But when it comes to the Mac and its comparisons against Windows, are the assumptions true? Is MacOS actually better at protecting your privacy? After all, a recent survey found that more Americans trust Microsoft than Apple with their private data, at a rate of 75% to 69%. Could it be correct?

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Science Meets Culture: What Is The Future of Micromobility? | The Startup Magazine

In early March, Lyft announced that it is offering free scooter rides to essential workers in New York because of the COVID pandemic. Those scooters you’ve been seeing everywhere since 2018 are part of a new intersection between tech and transportation called micromobility.

Tech might be a new player in this field, but “micromobility” has actually existed for hundreds of years. The pain point electric scooters address is the same one that Einstein Newton relieved biking to the patent office.

Longboards and bicycles are low-tech solutions to this same pain point. The following are a few of the tech industry’s proposed solutions to the “last-mile problem,” which is what the industry calls the demand for an alternative to walking to and from the last few miles to a destination:

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