How Jersey Mike’s Subs Grew In 2020: It Began Acting Like a Tech Company

March 5, 2021March 4, 2021 ~ knjohn ~ Leave a comment

When the lockdowns hit in March, business at Jersey Mike’s dropped 45 percent in a week. And with fall sports on hiatus, CEO and founder Peter Cancro lost the ability to reach his football-loving customers with game-day commercials. So he went on the offensive: He shifted his marketing dollars to Fox News, NBC, CNN, and ABC.

“Everyone was watching the news, so they saw we were still open,” says Cancro, who used the marketing blitz to reaffirm his small-business roots. One commercial, for instance, opens on a photo of Cancro posing with his high school football coach, Rod Smith — the banker who famously went on to lend him $125,000 to buy his original sub shop in 1975.

Business Improvements for Slow Periods | Getentrepreneurial.com

March 5, 2021March 4, 2021 ~ knjohn ~ Leave a comment

Covid has slowed down business for all kinds of companies. It can be incredibly frustrating to look at all of the unused space on which you are paying a mortgage or rent. The last thing you may think to do is spend any more money right now.

When business inevitably opens up again, you need to be competitive. Here are some ways to improve your business now, while business may be slower than other times.

Examine your Business Expenses

This is a pretty logical step to take during a slow time. If you aren’t busy making money, now is a good time to make sure you aren’t bleeding out money anywhere. Look into employee activity reports, office expenses, vehicles, and other areas of your business to find anywhere that money is being wasted.

Inner Ear Implant Restores Balance | CoolBusinessIdeas.com

March 4, 2021March 3, 2021 ~ knjohn ~ Leave a comment

If someone suffers from bilateral vestibular hypofunction, it means that their inner ear doesn’t maintain their sense balance properly. As a result, the person gets dizzy very easily. A new implant, however, appears to bypass the problem, significantly reducing vertigo.

Bilateral vestibular hypofunction (BVH) can be quite a debilitating condition, as it causes the sufferer to stumble and weave back and forth when walking. Not only does this greatly inconvenience the person and make them feel self-conscious, but it also puts them at a high risk of falling.

Even when someone with BVH remains seated, their head movements alone still cause their vision to blur and jump. Sufferers are therefore advised not to perform activities such as driving, in which their vertigo could endanger themselves or other people.

Elon Musk wants to build a city called Starbase in Texas | Mashable

March 4, 2021March 3, 2021 ~ knjohn ~ Leave a comment

SpaceX CEO Elon Musk is getting into the city-building business.

On Tuesday, Musk tweeted about “creating the city of Starbase, Texas.” He followed that up with a few other details, some of which are typically Muskian — for example, he says the city will be dog friendly and its leader will be The Doge, a pun on a medieval elected lord title of the same name and the cryptocurrency DOGE, which is Musk’s favorite.

However, it appears that Musk is serious about creating a new city. SpaceX’s launch and development site for Starship resides in the unincorporated community in Cameron County, Texas. Musk claims he wants to incorporate the village and the land that surrounds it into a much bigger city called Starbase.

Reese’s is launching a peanut butter cup with no chocolate | CNN

March 3, 2021March 2, 2021 ~ knjohn ~ Leave a comment

Peanut butter purists called and Reese’s answered.

Reese’s latest iteration of its wildly popular peanut butter cup will be all peanut butter, no chocolate, Hershey (HSY) announced on Monday.

The Reese’s Ultimate Peanut Butter Lovers Cup is made entirely of peanut butter, both inside and in the peanut butter candy-flavored outer shell.

This is the first time in the company’s 90-year-history that its peanut butter cups have taken chocolate completely out of the equation. Versions of the Peanut Butter Lovers Cup came out in 2019 and 2020, but those still contained some chocolate.

Cats are too socially inept to be loyal | Live Science

March 3, 2021March 2, 2021 ~ knjohn ~ Leave a comment

In the cat world, there’s a saying that you should keep your humans’ friends close and your humans’ enemies … just as close. That’s the takeaway of a new study that shows that cats, unlike dogs, will gladly accept food from people who are not nice to their owners.

While dog lovers may rejoice at the chance for another study suggesting dogs are more loyal than cats, the conclusion is not that simple. It might not be that cats are disloyal; rather, they may be too socially clueless to understand when someone is not being nice to their owners, according to the new study, which was published in the February issue of the journal Animal Behavior and Cognition.

How Do You Create a Content Calendar? | businessnewsdaily.com

March 2, 2021February 28, 2021 ~ knjohn ~ Leave a comment

A content calendar can improve your content marketing efforts by aligning brand voice across channels and delivering relevant content to your audience. Here’s how to develop a content calendar.

A content calendar is a written schedule of content that you plan to publish.

There are many benefits to creating an editorial calendar, including producing more compelling content and making collaborate with different team members easier.

You can create a content calendar in a spreadsheet, but you can also turn to more robust tools to simplify the process.

This article is for content creators who need help starting and organizing a content calendar for their company.

FDA clears Johnson and Johnson COVID-19 vaccine for emergency use | Live Science

March 1, 2021February 28, 2021 ~ knjohn ~ Leave a comment

The U.S. Food and Drug Administration (FDA) authorized Johnson & Johnson’s COVID-19 vaccine for emergency use on Saturday (Feb. 27), making it the third shot cleared for use in the country.

“The authorization of this vaccine expands the availability of vaccines, the best medical prevention method for COVID-19, to help us in the fight against this pandemic, which has claimed over half a million lives in the United States,” Acting FDA Commissioner Dr. Janet Woodcock said in a statement.

An FDA analysis showed that the single-shot vaccine had a 72% overall efficacy rate in the U.S. and 64% in South Africa, where a highly-transmissible coronavirus variant is causing most new cases, The New York Times reported. The efficacy rate in South Africa is slightly higher than the company had estimated in a recent report, up by seven percentage points.

8 Best Natural Energy Drinks For An Instant Energy Boost | Lifehack

March 1, 2021February 28, 2021 ~ knjohn ~ Leave a comment

Need an energy boost? Don’t reach for that soft drink! Sure, the sugar and caffeine might make you feel more energized, but that feeling is only a temporary spike in blood sugar. When it wears off, you’ll crash—and feel even worse than before!

The good news is that there are plenty of natural energy drinks that can ramp up your energy levels without spiking your blood sugar. That means no energy crash and no empty calories. Many of these drinks can even be made at home, so you can easily avoid the added sugars and artificial ingredients.

Here are eight of the best natural energy drinks you can try (and make) for yourself at home.