As a new mom-to-be, my social media feeds have clocked me — funneling endless videos my way about pregnancy, nursery prep and birth stories, to the point of baby information overload. I needed a break.
I recently told my Instagram algorithm I’m no longer interested in seeing content about “pregnancy” or “birth,” although at least for now I’ve kept its suggestion to show me “newborn parenting hacks.”
Instagram this year expanded its feature that lets users provide this kind of specific feedback to tailor their feed. And across the social media ecosystem, platforms are increasingly offering similar options to give users greater control over what they see as they scroll.
