Step into any brick-and-mortar shop on a rainy Tuesday morning. Customers are shaking out wet umbrellas, chatting amiably with the cashier, absentmindedly pacing past display cases while staring at their phones, squeezing past one another, and queuing. It feels completely safe through familiarity and mundanity.
Most early-stage entrepreneurs stay up late worrying about catastrophic, headline-grabbing disasters like structural fires or massive product recalls, but the reality of running a storefront is far more…usual. A patron trips over a stray bit of plastic wrap near the checkout counter (just a tiny piece left behind during restocking), and suddenly a routine morning dissolves into a months-long legal headache.
Dispatches From The Front 