Gmail organizes incoming messages into multiple inbox tabs, including Primary, Social, and Promotions, to help users manage their inboxes and reduce clutter. Google uses a mix of signals to decide which emails land in which tab. While some Gmail users appreciate having marketing and social messages sorted automatically, others deactivate the tabs entirely and stick with a more traditional inbox view.
Email marketers can improve their chances of landing in the Primary tab by following a few proven best practices and sending the kind of messages people actually want to open, read, and engage with, instead of ending up in the Promotions tab, where they’re easier to overlook.
How to prevent emails from going to the Promotions tab
There’s no foolproof way to keep every email out of the Promotions tab, and Gmail’s filtering signals don’t exactly stand still. Still, there are a handful of practical steps you can take to give your messages a better shot at landing in the Primary tab.
Dispatches From The Front 