“If you’re not paying for the product, you are the product.”
Bogdan Onikiienko, an engineer at MacPaw, dropped that hard-hitting quote on me after using Dia, a new-age web browser that heavily relies on AI. He found it quite useful but warned me that there are still a few unknowns, especially the privacy aspect.
The biggest tech reality of 2025 is that AI is here to stay. Dia is just trying to do something different with AI by putting it in various corners of the web browsing experience. AI giants like OpenAI are pushing agents such as Operator that can autonomously handle your web browsing tasks.