Uber is shutting down its alcohol delivery app, Drizly, just three years after acquiring it for $1.1 billion.
Buoyed by the pandemic-era at-home delivery boom, Drizly had grown to become the largest online marketplace for alcohol in North America, but it will officially shut down at the end of March 2024, according to Uber.
The alcohol delivery service operated as a standalone app, and its technology was integrated into Uber’s delivery app, Uber Eats.
In a statement, Pierre Dimitri Gore-Coty, Uber’s senior vice president of delivery, said Uber had decided to focus on its “core Uber Eats strategy of helping consumers get almost anything – from food to groceries to alcohol – all on a single app.”
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