Imagine, you have arrived at a networking event and the host introduces you to Richard, a cleaning company owner.
Just as you politely smile and shake Richard’s hand, he starts telling you about the most advanced floor polisher he’s bought, and the green commercial grade disinfectant he uses, and the fact that he has just leased a fancy car and … (yawn).
You stay and listen for a while, but when the chance arises, you make your escape, ensuring that Richard won’t spot you for the remainder of the night.
Sadly that’s how many entrepreneurs approach the design of their website’s home page—they make it all about themselves. And they can’t understand why their website bounce rate is 98%.
Dispatches From The Front 