Opening your first-ever store is incredibly exciting. You’ve spent months fitting out and decorating, and now it’s time to fling open the doors and invite your first potential customers over the threshold of your brick-and-mortar store.
The problem is, unless you’re in a really high footfall area, simply having a store with an ‘Open’ sign on the door won’t be enough to start driving sales through the til.
If you’re about to launch your own shop, or have an existing store and would like more people through the door, here are some things to consider.
Dispatches From The Front 