Entenmann’s Brings Back Classic Packaging After Rampant Customer Complaints | Small Biz Trends


Entenmann’s, a baked goods company based in New Jersey, has brought back their iconic “window packaging” after receiving customer complaints about a change in their packaging design. The company had switched to a new packaging design that did not feature the clear window, according to a Fox report, which allowed customers to see the product inside.

Entenmann’s, which is owned by Bimbo Bakeries USA, had made the change to the packaging in order to reduce plastic waste. However, the new design was met with criticism from customers who claimed that the lack of a window made it difficult to see what was inside the package.

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