How Super Bowl ad teasers manipulate you—in the best possible way | Fast Company

You have no idea what Squarespace’s Super Bowl ad is going to be all about. But you do know it probably involves Adam Driver. To be specific, it probably involves up to 27 different versions of the award-winning actor.

We all know this because the brand released an almost two-minute teaser ad this week, featuring a surreal commercial shoot, populated entirely by Adam Drivers.

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