There’s a lot of advice out there about email marketing—how to write a subject line, how to incorporate images, and virtually any other facet of executing a successful email marketing plan.
Let’s shift the focus to email marketers, because you matter. A lot.
Just as with email marketing campaigns and technologies themselves, there are great marketers, not-so-great ones, and everything in between. If you want to be an email marketing superstar, you need to excel in a combination of skills or traits.
While there’s always room for variability and debate, there are five core areas where the best email marketers excel. Some marketing pros have two or three of these email marketing skills, but it’s when you develop the complete set that you become an all-star. While some people might have a natural knack for some of these areas, you can absolutely develop them if you don’t. Email marketing skills you need to succeed
Dispatches From The Front 