Netflix with ads is coming, but it’s ‘early days’ | CNN


You’ll soon be able to sign up for a cheaper version of Netflix with ads — though that option is still in its “early days.”

Netflix will partner with Microsoft on this new ad-supported subscription plan, the two companies announced Wednesday.

The partnership follows the surprising announcement in April that Netflix (NFLX) would be open to adding a lower-priced ad-supported tier to its service — something its CEO Reed Hastings resisted for years. But the company is going through one of the roughest periods in its 25-year history, after losing subscribers in the first quarter for the first time in more than a decade.

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