Even when you think you have a brilliant idea, it can take some convincing to get others on board.
Just ask some of today’s most successful founders. Airbnb, Dropbox, and Reddit are just a few companies who used some far out-of-the-box strategies to get their very first customers before becoming household names. Learn from their examples. Will they work for you?
Sure, they aren’t easy to pull off, but viral moments can be crafted with some strategy and dedication. When Dropbox launched in 2007, the cloud-storage company had a hard time bringing in new users. It ran a Google AdSense campaign, but it barely made a difference. So, co-founder Drew Houston, 39, decided to show, not tell. He made a video to demonstrate exactly how its storage worked, and posted it on the news aggregator Digg. Users on Digg quickly up-voted the video, and by the next day, the site had 70,000 new sign-ups, according to Dropbox, which noted that the Digg community of avid internet-users was an ideal target.