Starting a Business from Scratch Taught Me Lessons | AllBusiness.com


They lie! “They” being whoever tells you it is easy to go from zero to hero in six months!

Let me introduce myself. I am Candice Bernardoni, a bespoke shoe designer based on the Sunshine Coast of Australia. As a former wealth coach, I have helped hundreds of clients reach their personal and financial goals, and today I create glamorous and comfortable designer shoes for women. My unrivaled passion and enthusiasm for creating my business not only captures my clients’ attention but also encourages them to “own the room” in all aspects of life.

The reality of starting a business from scratch looks a bit like this…

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