LAST FALL, IN the stagnation of pandemic life, I became fascinated with videos of influencers standing in their bedrooms and trying on clothes from a company called Shein.
In the TikToks, hashtagged #sheinhaul, a young woman would hold up a big plastic bag and rip into it, releasing a cascade of smaller plastic bags, each containing a neatly folded item of clothing. The shot would then cut to the woman wearing one piece at a time, rapid-fire, interspersed with screenshots from Shein’s app showing the prices: an $8 dress, a $12 swimsuit.