Inside Shein’s Sudden Rise: Fast, Cheap, and Out of Control | WIRED


LAST FALL, IN the stagnation of pandemic life, I became fascinated with videos of influencers standing in their bedrooms and trying on clothes from a company called Shein.

In the TikToks, hashtagged #sheinhaul, a young woman would hold up a big plastic bag and rip into it, releasing a cascade of smaller plastic bags, each containing a neatly folded item of clothing. The shot would then cut to the woman wearing one piece at a time, rapid-fire, interspersed with screenshots from Shein’s app showing the prices: an $8 dress, a $12 swimsuit.

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