Freelancers are just like any other tool that you use to complete a task — their effectiveness depends on how you as the user operate them. You wouldn’t write with a dry pen and then blame the pen for not producing ink, would you?
Freelancers can be an excellent resource for your company. They can take a lot of work off your plate and offer a much-needed outsider’s perspective if you set them up for success.
So, here’s how to do that.
If you’re like me, you’re bringing freelancers on to complete work without the hassle of a full-time employee. This means giving them a longer leash than you would to a full-timer and empowering them to make decisions that most employees would try to leave up to you.
So don’t treat them as disposable — treat them as you would an employee who’s been with your company for a long time and knows what will earn your seal of approval and what won’t. Train them the same way you would a normal employee and take the time to fully explain how you want the job done and what standards they will be held to.