Consumers Spent Less on Black Friday and Cyber Monday Sales in 2021 | Small Business Trends


The Adobe Digital Economy Index revealed consumer spending for Cyber Monday was down 1.4% year-over-year (YoY). And for Black Friday it was down 1.3% YoY at $8.9B vs $9B (2020). Even though the numbers for Thanksgiving Day didn’t go down, spending, however, stayed flat at $5.1B.

Consumers Spent Less on Black Friday and Cyber Monday in 2021

Considering the events of the past couple of years, which were primarily driven by the pandemic, the data is not as bleak.

The Adobe Digital Economy Index provides a comprehensive view of U.S. e-commerce. It does this by analyzing direct consumer transactions online covering over one trillion visits to U.S. retail sites, 100 million SKUs, and 18 product categories. According to the company, this is more than any other technology company or research organization. Based on Adobe Analytics, the data is the final online shopping figures for Cyber Monday and Cyber Week 2021.

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