What Are Location-Based Services? | businessnewsdaily.com

Location-based services use real-time geodata from a smartphone to provide information, entertainment or security.

  • Location-based services rely on consumers’ smartphones to provide interactive opportunities and targeted advertisements.
  • Location tracking is conducted with GPS data, Wi-Fi data, cellular tower pings, QR codes and RFID technology.
  • Location-based services include ridesharing service Uber and popular mobile game Pokemon Go.
  • This article is for business owners who want to learn more about location-based services and how they can use local user data for their businesses.

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