Location-based services use real-time geodata from a smartphone to provide information, entertainment or security.
- Location-based services rely on consumers’ smartphones to provide interactive opportunities and targeted advertisements.
- Location tracking is conducted with GPS data, Wi-Fi data, cellular tower pings, QR codes and RFID technology.
- Location-based services include ridesharing service Uber and popular mobile game Pokemon Go.
- This article is for business owners who want to learn more about location-based services and how they can use local user data for their businesses.
