When COVID-19 hit the U.S. in the spring of 2020, many a food truck and restaurant collapsed from the onslaught of challenges, which range from mandated municipal shutdown orders, to limited seating rules, to stay-at home orders and the pandemic’s impact on the global supply chain.
But that wasn’t, and isn’t, the situation at The Habit Burger Grill, a fast casual brand founded in Santa Barbara, California in 1969, which operates 306 restaurants as well as 10 catering food trucks in Southern California. It launched its first catering food truck in 2011 and has four more trucks in development by builders Wyss Bros Trucks & Trailers Inc.
In 2020 it became part of parent company Yum! Brands Inc., a restaurant conglomerate with more than 50,000 locations across more than 150 countries and territories. The Habit Burger Grill, which has locations in China and Cambodia, aims to open 50 more locations in 2021.
At its start, The Habit Burger Grill had a simple philosophy — high-quality food and great service at reasonable prices. But it also believes just as strongly in giving back and supporting the community.