Understanding Paid, Earned, Owned and Shared Media | AllBusiness.com

In the marketing world we have what we refer to as four types of media: paid, earned, owned, and shared.

If you’re in business—and have been for more than 10 years—it’s pretty certain you only ever had to worry about paid and earned media.

And then social media came along and created the opportunity for owned and shared media, which business leaders and communicators alike have scrambled to learn, understand, and incorporate.

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