I can remember this moment as if it were yesterday, yet it was over 30 years ago. I sat in my car, parked in front of a prospect where I was planning to make a cold call. But instead of opening the car door and walking to the lobby, I sat there immobilized by my fear of cold calling.
Was I in danger? Of course not! But I was too scared to move. And that’s what sales call reluctance, also known as sales call jitters, can do to you.
If you are just starting out in your new career in sales, or if you’ve been selling for a while but still suffer from cold-calling jitters now and then, here’s how you can overcome sales call reluctance and get the sale.
Dispatches From The Front 