California’s landmark data privacy law only went into effect this January, but thanks to the will of voters, an entirely new law will soon go into its place.
On Election Day, more than half of the state’s voters approved Proposition 24, a ballot initiative that would create a new state-run data privacy agency tasked with ensuring companies follow the California Privacy Rights Act (CPRA), a new law that would supersede the state’s existing data privacy law, the California Consumer Privacy Act (CCPA). The latest effort was spearheaded by real estate developer Alastair Mactaggart, with input from tech giants like Twitter.
When lawmakers passed the CCPA two years ago, it was hailed as the strictest law in the nation. It was also costly, with California businesses responsible for footing an estimated $55 billion in compliance costs.