Is Now the Time to Revisit Your Company’s Mission and Unique Selling Proposition? |

Remember startup? Filled with boundless optimism and endless energy, startup entrepreneurs lay out a vision for their companies and what they hope to accomplish. And then, too often, they file it away, never to look at it again.

With all the tumult going on, now is a good time to reexamine your mission statement and your unique selling proposition (USP) to see if you’re delivering on your promises. If not, can you get back on track?

If you’ve outgrown your original mission statement and USP, create new ones that reflect your new goals. Once you’re done, review these documents annually to make sure they continue to reflect your operating philosophy and that your actions still support your mission.

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