“There’s a lot that goes on behind the cookie banner,” says Kabir Barday, the founder and CEO of OneTrust. He’s talking about that now-ubiquitous pop-up on websites that lets you know the site is collecting data on your visits and activity in order to personalize your experience–or sell your information to third parties. The cookie banner is perhaps the most visibly identifiable sign of his company’s software, but the real work is the invisible machinery churning away behind that banner.
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Dispatches From The Front 