Client appreciation improves your client relationships and facilitates retention—and it doesn’t cost much to execute.
When customers feel appreciated, they’re much more likely to stick around, and they’re more likely to recommend you to a friend or colleague. If you apply a customer appreciation strategy consistently, you can greatly improve both client retention and acquisition, and sustain business growth indefinitely.
Of course, client appreciation seems like a very simple concept, but to execute it effectively you’ll need to consider your strategy carefully.