The Entrepreneur’s Playbook Always Shifts | Entrepreneur


Jonathan Boos is the founder of Würkin Stiffs, which sells shirt collar stays with embedded magnets. Boos talks with #ThePlaybook host David Meltzer about developing his collar stays, growing his business, the lessons he learned from his experience on Shark Tank and how he’s helping his retail partners right now.

Boos talks about sibling rivalry with his twin brother, growing up in his family’s business and early work experiences in the auto industry. He speaks about the inspiration that led to his invention of the magnetic collar stay in 2005.

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