How Local Franchises Can Differentiate (While Conforming to Standards) | Small Business Trends


It doesn’t matter if you run a fast-food restaurant or a hardware store. A franchise owner gets the opportunity to experience entrepreneurship. But this happens without the higher risk levels generally experienced in traditional startups.

However, running a franchise gives several advantages. For example, you get less room for innovation than in a startup. The brand has an image that it needs to maintain, and that means that you won’t have the ability to make decisions regarding things like the product lineup, signage, décor or uniforms.

But it’s still possible to differentiate your location without jeopardizing your commitments to the franchisor brand. By improving your management skills and fine-tuning your approach to your local market, you can cultivate the sense that your business has something special to offer, while still delivering the standardized experiences that attract people to do business with franchises.

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