Nudge in a new direction? The Whole Coffee Co unveils edible coffee bars, butters | Food Navigator

Until the 19th century, chocolate (cocoa) was something you drank, not ate, notes David Burke. “And then we figured out how to turn it into a food. Now we’re on the cusp of exactly the same thing with coffee.”

The IP underpinning this transformation is enshrined in a suite of process and equipment patents assigned to Miami-based The Whole Coffee Co, to which Burke was brought in as CEO in May 2018 after the company (a chocolate manufacturer formerly known as Tierra Nueva) was acquired by private equity firm ProspEquity.

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