Would You Sell Your Data For Profit? Survey Says ‘No’ | Digital Trends


The vast majority of people would never sell their personal data for a profit, according to a new survey released on Monday.

The survey, conducted by the small consumer protection site Consumer Champion revealed that 63% of respondents would not sell their data. Only 3% of respondents said they would; 9% said it would depend on the price.

In the controversy over data privacy and data protection, advertisers are soon going to have to find new ways to target their intended audiences. New regulations in place like the European Union’s General Data Protection Regulation (GDPR) and California’s California Consumer Privacy Act (CCPA) are intended to give internet users more information about what has happened to their data, and, ideally, opt out of such use if they so wish.

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