16 Creative Ways to Get Press Coverage for Your Small Business | AllBusiness.com

Richard Branson once said: “A good PR story is infinitely more effective than a front page ad.” In other words, press coverage is priceless, but where do you start? To find out more, we asked 16 marketing experts and entrepreneurs to share interesting and cost-effective ways to get media coverage.

1. Develop a proactive PR strategy

“Proactive pitching is essential—the best way to do this is to find trends company leaders can tie into or speak on. Is the company owned by a mom who balances work and family life? Does the company have a diverse and fun culture? Does the company offer perks and benefits outside of the norm? Those are trends that don’t tie to news but are newsworthy.

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