OzoneAI wants companies to pay you for your data, upending the ad model | TechCrunch


Imagine this. Instead of giving away your personal data so web giants can show you ads, you cut out the middle person and allow advertisers to pay you directly for your data.

It’s a novel idea for a new startup that bills itself as a “data privacy” company.

OzoneAI says it preserves users’ privacy by allowing them more granular controls over who gets their data. In the startup’s utopian vision, companies can skip over the major advertising giants like Google and Facebook and buy access to anonymized data from the users themselves. That could mean companies buying your Spotify playlists, your Amazon wish list, or your access to your social media. The user is paid for the access, and the company gets to use the data for better targeting their ads.

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