5 Common Mistakes Startups Make in Product Prototyping | The Startup Magazine


Prototyping is that critical step between concept and mass production. Your product prototype is what will often be used to sell the product to retailers. It is also regularly used to promote your business to investors since it is easier to imagine consumer interest in the item you’re currently holding. The lessons you learn from the prototype shape the processes you use to mass produce it. This is why it is essential to create prototypes and make sure that they’re done right. Here are five common mistakes startups make in the prototyping stage.

Making It Overly Complicated

There are several reasons why an overly complicated prototype or first run product is a mistake. First, the more complex the structure, the harder it is to make. Secondly, the product prototype and your first production runs will cost more at the point when you’re likely strapped for cash. Choose a design that is as simple as possible for your prototype so that you get a working prototype faster and can get a good quality product out at a reasonable price. Once you have the cash flow, you can design a more complex structure and experiment with extra features

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